Photography Websites: In the last few years we’ve seen web technologies make great strides. We’ve seen the consolidation of web standards, the birth of new browsers, and a cadre of web enabled mobile devices come to the scene. New applications of HTML5 and JavaScript have paved the way for innovative and more efficient uses of technologies, driving heavy Flash based sites to near extinction.
The richness of the web is no longer compromised by misused technologies and limited bandwidth. Photography websites are not oblivious to the overall impact these trends can have. And to successfully navigate this space, photographers can look to the future optimistically by paying close attention to current web design trends.
1. Responsive Layouts
You could think of this trend more like a uniform web design where the goal is to have a single set of codes which run perfectly on all environments. Responsive photography websites are often thought to cater towards mobile browsers, but that isn’t the sole purpose.
The big idea here is to think about website design as a single canvas which is dynamic and fluid by nature. CSS3 media queries allow developers to customize layouts based on limited or expanded screen real estate.
2. Fixed Header Bars
Using the CSS position: fixed; property is a great way to staple a header bar onto your website. As visitors scroll down your page this will offer constant support for navigation and a trip back to the home page. This trend has been around for a while but now we are seeing this in full force.
Fixed headers are so interesting because they can work on practically any website. This includes social networks, blogs, and even design studios or private companies. The design is very trendy and looks great paired with most layouts. But aside from the aesthetics, this bar also provides an exceptional user experience without needing to look very far to navigate the website.
3. Photography Websites: Social Media Badges
Marketing is one of the ultimate determining factors in a website’s success or failure. Social media and viral marketing are exploding in many different websites. Digg used to reign popular in this domain but has since conceded to rivals like Reddit. But these are not the only two popular resources for sharing stories online.
You can check practically any social community for sharing badges and will likely find a great solution. You can position these badges pinned to blog posts and articles anywhere in your layout. These are still used actively by readers and fans who want to share content quickly on places like Facebook, Twitter, or even LinkedIn.
4. Mobile Navigation Toggle
When speaking of responsive design one of the most difficult questions is how to build a solid navigation. You want to give your readers direct access to all your important links, without flooding the page making it unreadable. It is also a good idea to keep your responsive navigation hidden away until it’s needed.
5. Photography Websites: Circular Design Elements
The trend of circles within website layouts is something newer and has been given a lot of attention recently. Designers like circles because they are clean, neat, and generally fit into any layout block. You can build patterns and even fix your page elements into circular designs (eg. user avatars, share buttons, post dates, etc).
6. Elegant Typography
The days of generic and boring fonts on the web are over. Font embedding technologies like Typekit and Cufon have allowed for creative uses of typography in web design. The variety and options are almost limitless. Special typography enhances the overall effect and experience of a site, adding to the aesthetic appeal of a site’s photography. Much like the rest of the web design landscape we imagine better and more elegant applications of typography across photography websites.